# MSCHF x Crocs Big Red Boot (Yellow)

> Crocs reported 9.5 million TikTok views for its yellow boot collaboration with MSCHF.

- Owner: MSCHF / Crocs
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-06-22
- Peak date: 2023-07-26
- Spread Score: 37 (Niche, provisional), v1.2
- Mechanics: Visible in use, Controversy, Platform jump, Press loop, Resale market

## Summary

MSCHF revealed the yellow boots on Tommy Cash, then released a Paris Hilton campaign. News volume peaked in late July, before the August raffle. Crocs reported 9.5 million TikTok views; try-ons and wrestling footage reached audiences beyond footwear coverage.

## Timeline

- 2023-06-22 — MSCHF (Instagram) — MSCHF unveiled the yellow Crocs boots in an Instagram post featuring Tommy Cash dressed as a mime.
- 2023-06-22 — Sole Retriever (Press) — Sole Retriever covered Tommy Cash wearing the collaboration at Paris Fashion Week.
- 2023-07-24 — MSCHF / Crocs (Open web) — The brands announced the August release with campaign images featuring Paris Hilton.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mschf-crocs-big-yellow-boots

Cite as: How It Spread (2026). “MSCHF x Crocs Big Red Boot (Yellow).” Case HIS-00755. Spread Score v1.2: 37/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00755