# MSCHF Microscopic Handbag

> MSCHF’s microscopic handbag sold at auction for a reported $63,750.

- Owner: MSCHF
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-06-14
- Peak date: 2023-06-30
- Spread Score: 40 (Notable, provisional), v1.2
- Mechanics: Transgression, Controversy, Response chain, Platform jump, Press loop

## Summary

MSCHF posted a microscopic handbag on Instagram. Jokes crossed X and Reddit, and Smith’s Chips made a parody. A reported $63,750 auction result generated another press wave; GDELT news volume peaked on June 30.

## Timeline

- 2023-06-13 — The New York Times (Press) — The New York Times previewed a Wednesday reveal of the microscopic OnTheGo replica.
- 2023-06-14 — MSCHF (Instagram) — MSCHF posted its Microscopic Handbag images and a caption describing a bag smaller than a grain of sea salt.
- 2023-06-14 — Dazed (Press) — Dazed called the bag a functionless meme and questioned its critique of consumerism.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/mschf-microscopic-handbag

Cite as: How It Spread (2026). “MSCHF Microscopic Handbag.” Case HIS-00880. Spread Score v1.2: 40/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00880