# My Talking Hank: Islands

> Outfit7 reported 10 million downloads in a week after the global launch.

- Owner: Outfit7
- Kind: Game
- Sector: Gaming
- Seed date: 2023-11-09
- Milestone date: 2024-07-11
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 55 (Notable), v1.3
- Mechanics: Scarcity drop, Platform jump

## Summary

Outfit7 soft-launched the game in 2023 and released it globally in July 2024. It reported over 10 million downloads in the first week, alongside a social giveaway and creator partnerships.

## Timeline

- 2023-11-09 — Outfit7 (App stores) — The game entered an Android soft launch, according to a later report citing the developers.
- 2024-06-20 — Pocket Gamer (Press) — A Pocket Gamer partner feature announced the July 4 launch.
- 2024-06-27 — Outfit7 (YouTube) — Outfit7 announced the release of a YouTube series starring Hank and his island animals.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/my-talking-hank-islands-launch-2024

Cite as: How It Spread (2026). “My Talking Hank: Islands.” Case HIS-01907. Spread Score v1.3: 55/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01907