# Nahmias x Marty Supreme Jacket

> A $250 film windbreaker sold out at pop-ups and became a resale-market story.

- Owner: NAHMIAS / A24
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2025-11-20
- Peak date: 2025-12-25
- Spread Score: 47 (Notable), v1.2
- Mechanics: Identity badge, Scarcity drop, Visible in use, Resale market, Sell-out loop

## Summary

Celebrity gifts preceded a SoHo retail sell-out. TikTok posts and fashion coverage followed the jacket into a London queue. Resale prices became news before the film opened; later StockX figures covered the wider merchandise drop.

## Timeline

- Oct 2025 — Kylie Jenner (Retail) — Kylie Jenner wore the jacket to a New York Yankees game in October.
- 2025-11-20 — NAHMIAS / A24 (Retail) — The jacket went on sale at the SoHo pop-up after Chalamet posted its address.
- 2025-11-20 — SoHo shoppers (Retail) — The merchandise line sold out by the end of the night.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nahmias-marty-supreme-jacket

Cite as: How It Spread (2026). “Nahmias x Marty Supreme Jacket.” Case HIS-00881. Spread Score v1.2: 47/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00881