# NBA Top Shot

> NBA Top Shot’s February pack drop drew a queue of over 200,000 collectors.

- Owner: Dapper Labs; licensed by the NBA and NBPA
- Kind: App & software
- Sector: Toys & collectibles
- Seed date: 2020-10-01
- Peak proxy date: 2021-02-22
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 36 (Niche, provisional), v1.3
- Mechanics: Scarcity drop, Variable reward, Platform jump, Resale market

## Summary

Dapper opened its NBA highlight marketplace in October 2020, and collectors publicized resale purchases. Players streamed pack openings as February queues exceeded 200,000. Shortages and withdrawal delays accompanied the boom before trading contracted.

## Timeline

- 2019-07-31 — NBA, NBPA and Dapper Labs (Open web) — The partners announced a blockchain platform for collecting and trading NBA highlights.
- 2020-10-01 — Dapper Labs (Open web) — Dapper opened NBA Top Shot to the public after an invitation-only beta.
- 2020-10-01 — PocketGamer.biz (Press) — PocketGamer covered the public beta and its Samsung Galaxy Store distribution.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/nba-top-shot

Cite as: How It Spread (2026). “NBA Top Shot.” Case HIS-01715. Spread Score v1.3: 36/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01715