# Negroni Sbagliato With Prosecco in It

> A TV interview became a cocktail meme; Instacart reported a 2.2x ingredient-order lift.

- Owner: HBO Max (interview); Emma D’Arcy and Olivia Cooke
- Kind: Meme & format
- Sector: Food & beverage
- Seed date: 2022-09-22
- Peak date: 2022-10-11
- Spread Score: 52 (Notable, provisional), v1.2
- Mechanics: Sound or audio meme, Response chain, Identity badge, Platform jump, Press loop

## Summary

HBO released the interview in September, then a TikTok excerpt in October. Fans reused the audio and turned the drink order into queer in-jokes. Cocktail kits followed, and Instacart reported an ingredient-order peak on October 14.

## Timeline

- 2022-09-22 — HBO Max (YouTube) — HBO Max released Emma D'Arcy and Olivia Cooke's interview, including the cocktail exchange.
- 2022-09-22 — @pursuitofra (now @olympianmeg) (X) — @pursuitofra posted the cocktail exchange on Twitter.
- 2022-10-01 — HBO Max (TikTok) — HBO Max posted the cocktail excerpt on TikTok with an audio track users could reuse.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/negroni-sbagliato-with-prosecco

Cite as: How It Spread (2026). “Negroni Sbagliato With Prosecco in It.” Case HIS-00309. Spread Score v1.2: 52/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00309