# Netflix: Alcaraz Signs

> Netflix's Alcaraz camera stunt claimed 1.2 billion impressions.

- Owner: Netflix; DAVID Madrid (agency)
- Kind: Campaign
- Sector: Entertainment
- Seed date: 2024-03-10
- Peak date: 2024-03-14
- Spread Score: 50 (Notable, provisional), v1.2
- Mechanics: Mystery & lore, Real-world spectacle, Platform jump, Press loop, Controversy

## Summary

Alcaraz wrote cryptic camera messages during Indian Wells. Tennis accounts shared clips and fans guessed the meaning on X and Reddit. Netflix revealed a docuseries and ran planned outdoor ads. The campaign submission claimed 1.2 billion impressions.

## Timeline

- Mar 2024 — Netflix / Morena Films (TV) — Filming of Alcaraz, the Docuseries began during The Netflix Slam.
- 2024-03-10 — Carlos Alcaraz / Netflix / DAVID Madrid (TV) — Alcaraz wrote "N. See you soon" on the camera after beating Auger-Aliassime at Indian Wells.
- 2024-03-10 — The Tennis Letter (X) — The Tennis Letter posted the camera message before Tennis TV published its own clip.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/netflix-alcaraz-signs

Cite as: How It Spread (2026). “Netflix: Alcaraz Signs.” Case HIS-00371. Spread Score v1.2: 50/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00371