# Netflix’s Christmas Day NFL games

> Netflix reported nearly 65M US viewers across its Christmas NFL doubleheader.

- Owner: Netflix / NFL; Parkwood Entertainment (Beyoncé halftime)
- Kind: Moment
- Sector: Sports
- Seed date: 2024-12-25
- Peak proxy date: 2024-12-25
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Platform jump, Response chain, Press loop, Mystery & lore

## Summary

Netflix streamed a Christmas NFL doubleheader with Beyoncé at halftime. Nielsen-based record claims followed, while fans circulated clips and reactions. Netflix released the performance as Beyoncé Bowl and reported a global audience for the games.

## Timeline

- 2024-05-15 — Netflix / NFL (Press) — Netflix announced a three-season Christmas deal with two games in its first year.
- 2024-11-12 — Netflix Advertising (Open web) — Netflix said it had sold all available in-game ad inventory for both Christmas games.
- 2024-11-18 — Netflix / Beyoncé (Open web) — Netflix announced Beyoncé for Ravens-Texans halftime and the live debut of Cowboy Carter songs.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/netflix-christmas-nfl

Cite as: How It Spread (2026). “Netflix’s Christmas Day NFL games.” Case HIS-01314. Spread Score v1.2: 53/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01314