# Streamberry / You Are Awful

> Netflix’s Streamberry launch post showed 1.6 million views on X’s live counter.

- Owner: Netflix
- Kind: Campaign
- Sector: Entertainment
- Seed date: 2023-06-20
- Peak date: 2023-06-20
- Spread Score: 48 (Notable), v1.2
- Mechanics: Shareable output, Platform jump, Press loop, Political adoption, Controversy

## Summary

Netflix turned Streamberry into a poster generator after Joan Is Awful aired. Fans shared personalised images, Ukraine.ua adapted the format, and Netflix reused submissions in billboard imagery. Press followed both the tool and its likeness-rights terms.

## Timeline

- 2023-06-15 — Netflix (Open web) — Netflix released the season containing Joan Is Awful.
- 2023-06-20 — @blackmirror (X) — Black Mirror invited users to sign up for Streamberry through YouAreAwful.com.
- 2023-06-20 — @NetflixUK (X) — Netflix UK welcomed users to Streamberry with a replacement profile picture.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/netflix-streamberry-you-are-awful

Cite as: How It Spread (2026). “Streamberry / You Are Awful.” Case HIS-00800. Spread Score v1.2: 48/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00800