# New Coke x Stranger Things

> Demand for $19.85 New Coke collector packs disrupted Coca-Cola’s ordering site.

- Owner: The Coca-Cola Company; Netflix
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2019-05-21
- Peak date: Week of Jul 11, 2019
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 36 (Niche), v1.2
- Mechanics: Scarcity drop, Revival, Platform jump, Press loop, Controversy

## Summary

Coca-Cola launched a cast ad, then offered limited New Coke collector packs. Ordering failures prompted Twitter jokes, Reddit complaints and an apology. The season’s release renewed attention and criticism of Coke’s prominence. Sales totals were not disclosed.

## Timeline

- 2019-05-21 — Coca-Cola (X) — Coca-Cola posted its Stranger Things cast ad as it announced the return of New Coke.
- 2019-05-21 — Variety (Press) — Variety reported the Duffer brothers made the ad and Coca-Cola planned to offer about 500,000 cans.
- 2019-05-23 — Coca-Cola (Open web) — New Coke collector packs became available online at 5 p.m. ET; demand disrupted the ordering site.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/new-coke-stranger-things

Cite as: How It Spread (2026). “New Coke x Stranger Things.” Case HIS-00310. Spread Score v1.2: 36/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00310