# New Heights (podcast)

> Swift's podcast debut drew 1.3 million concurrent YouTube viewers.

- Owner: Jason Kelce and Travis Kelce; produced with Wave Sports + Entertainment
- Kind: Series
- Sector: Media & publishing
- Seed date: 2022-09-08
- Milestone date: 2025-08-13
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 40 (Notable), v1.2
- Mechanics: Mystery & lore, Fandom mobilisation, Platform jump, Press loop, Identity badge

## Summary

The Kelces launched a sports podcast, then expanded into clothing and a Wondery rights deal. Swift’s album rollout brought fan watch parties and chart wins. Her episode set a concurrent-viewer record, the milestone used here.

## Timeline

- 2022-09-08 — Jason and Travis Kelce (YouTube) — The Kelces released their first episode, about new offenses, retirement and their Super Bowl rings.
- 2022-12-07 — New Heights / Homage (Retail) — The Kelces launched Homage clothing featuring the podcast logo, cartoons and catchphrases.
- Week of Jan 30, 2023 — Apple Podcasts listeners (Audio) — Wave reported that New Heights reached No. 1 overall on Apple in the week of January 30.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/new-heights-podcast

Cite as: How It Spread (2026). “New Heights (podcast).” Case HIS-01183. Spread Score v1.2: 40/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01183