# New Pokémon Snap's photo-sharing revival

> Players shared photos as the game sold 194,385 Japanese physical copies in ten days.

- Owner: The Pokémon Company and Nintendo
- Kind: Game
- Sector: Gaming
- Seed date: 2021-04-30
- Milestone date: Week of May 1, 2021
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 30 (Niche), v1.3
- Mechanics: Shareable output, Challenge

## Summary

The Switch game launched in April 2021 with photo sharing. Players posted images, while Japanese physical sales reached 194,385 in ten days.

## Timeline

- 2021-01-14 — The Pokémon Company (Press) — The Pokémon Company announced an April 30 release date for the Switch sequel.
- 2021-01-20 — The Pokémon Company (TV) — The Pokémon Company released a Japanese TV commercial featuring Fuwa-chan and Kokoro Terada.
- 2021-04-30 — The Pokémon Company (Open web) — New Pokémon Snap launched with tools to edit, upload and rate photos.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/new-pokemon-snap-photo-sharing-2021

Cite as: How It Spread (2026). “New Pokémon Snap's photo-sharing revival.” Case HIS-02069. Spread Score v1.3: 30/100. Updated 2026-10-28. https://howitspread.com/id/HIS-02069