# NFL on Nickelodeon

> CBS reported 2.061 million viewers for Nickelodeon’s slime-filled NFL playoff broadcast.

- Owner: CBS Sports / Nickelodeon / NFL
- Kind: Campaign
- Sector: Sports
- Seed date: 2021-01-10
- Observed peak date: Week of Jan 20, 2022
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 41 (Notable), v1.2
- Mechanics: Transgression, Platform jump, Press loop, Controversy, Real-world spectacle

## Summary

CBS and Nickelodeon added slime and SpongeBob to a wild-card game. Clips and NVP voting spread on Twitter and Reddit. Pageviews peaked in January 2022 within the measured window. Christmas games and a Super Bowl alt-cast followed.

## Timeline

- 2020-03-31 — CBS / NFL (Press) — CBS announced a separate Nickelodeon telecast as NFL owners expanded the playoffs.
- 2020-12-15 — CBS Sports / Nickelodeon (Open web) — CBS and Nickelodeon announced a kid-focused wild-card broadcast with Nate Burleson and Nick stars.
- 2021-01-10 — CBS Sports / Nickelodeon (TV) — Nickelodeon aired Bears-Saints with slime cannons, SpongeBob graphics and explanations of the rules.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nfl-nickelodeon

Cite as: How It Spread (2026). “NFL on Nickelodeon.” Case HIS-01315. Spread Score v1.2: 41/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01315