# Nicole Kidman’s Balenciaga runway walk

> A 2022 couture walk became a meme, with foil costumes and an airport imitation.

- Owner: null
- Kind: Meme & format
- Sector: Fashion & accessories
- Seed date: 2022-07-06
- Peak date: 2022-07-07
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Remixable template, Response chain, Platform jump, Press loop, Controversy

## Summary

Runway footage traveled through named Twitter relays before becoming an imitation template. O’Brien said tearing foil forced his gliding recreation. Figaro preserved a TikTok reply using Vogue France’s sound; Kidman later reposted an airport version.

## Timeline

- 2022-07-05 — Nicole Kidman (Open web) — Kidman was photographed leaving a Balenciaga fitting in Paris.
- 2022-07-06 — Balenciaga (Open web) — Balenciaga sent Kidman down its Paris couture runway alongside Kardashian, Lipa and professional models.
- 2022-07-06 — @EDURMN (X) — @EDURMN posted that Kidman looked as though she was being pulled backwards on the runway.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nicole-kidman-balenciaga-runway-walk

Cite as: How It Spread (2026). “Nicole Kidman’s Balenciaga runway walk.” Case HIS-00884. Spread Score v1.2: 38/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00884