# Nike Air Max Shinjuku 3D billboard

> CEKAI reported 200 million impressions for Nike’s Shinjuku billboard campaign.

- Owner: Nike Japan; CEKAI (production)
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2022-03-21
- Peak date: Week of Mar 27, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 41 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Creator relay, Platform jump, Press loop, Newsjacking

## Summary

Nike’s Shinjuku animation paired a shoebox reveal with the screen’s resident cat. A wrapped building and bookable installation extended it on site; forum users debated viewing angles. Returning collaborators later linked a Hangzhou sequel to the original.

## Timeline

- 2022-03-21 — Nike / @xspace_tokyo (X) — Nike’s billboard began its Shinjuku run, and the screen operator posted its launch video.
- 2022-03-21 — @clayton_phillip (X) — Phillip Clayton reposted the video and called it the best anamorphic board he had seen.
- 2022-03-22 — The Drum (Press) — The Drum covered the billboard as its Ad of the Day and reported a March 21 to 27 run.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nike-air-max-shinjuku-3d-billboard

Cite as: How It Spread (2026). “Nike Air Max Shinjuku 3D billboard.” Case HIS-00625. Spread Score v1.2: 41/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00625