# Nike Breaking2 Race

> Eliud Kipchoge finished Nike’s Monza marathon attempt in 2:00:25.

- Owner: Nike
- Kind: Campaign
- Sector: Sports
- Seed date: 2017-05-06
- Peak date: 2017-05-06
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Underdog, Real-world spectacle, Controversy, Platform jump, Press loop

## Summary

Nike streamed a controlled marathon attempt from Monza. Kipchoge finished in 2:00:25, outside the target and ineligible for a world record. Facebook viewing, rival-brand replies and forum discussion followed; a documentary carried the race onto television.

## Timeline

- 2016-12-12 — Nike (Open web) — Nike announced Breaking2 and named Kipchoge, Desisa and Tadese as its runners.
- 2017-04-11 — Airbnb France / Nike (X) — Airbnb France promoted a Nike partnership offering a campsite stay beside the Monza race.
- 2017-05-05 — Nike (Open web) — Nike explained its rotating pacers and pace car before the Monza attempt.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nike-breaking2-race

Cite as: How It Spread (2026). “Nike Breaking2 Race.” Case HIS-00313. Spread Score v1.2: 47/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00313