# Nike Dream Crazier

> Serena Williams narrated Nike's women-athlete film, which reached 11.1M YouTube views.

- Owner: Nike; Wieden+Kennedy Portland (agency)
- Kind: Campaign
- Sector: Sports
- Seed date: 2019-02-24
- Milestone date: 2019-02-26
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 44 (Notable, provisional), v1.3
- Mechanics: Platform jump, Response chain, Controversy, Newsjacking

## Summary

Nike launched the film through athletes' posts and an Oscars placement. Viewers shared it and Ellen made a parody. Athletes later turned its equality message against Nike's maternity-pay policies, which the company changed.

## Timeline

- 2019-02-22 — nss magazine (Press) — nss announced the women-only campaign and its planned Oscars debut.
- 2019-02-24 — Victoria Azarenka (X) — Azarenka posted the full Nike film on Twitter before its Oscars airing.
- 2019-02-24 — Adweek (Press) — Adweek covered the Wieden+Kennedy film before the Oscars telecast.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/nike-dream-crazier

Cite as: How It Spread (2026). “Nike Dream Crazier.” Case HIS-01708. Spread Score v1.3: 44/100. Updated 2026-10-25. https://howitspread.com/id/HIS-01708