# Nike England kit St George’s cross

> Nike’s recoloured England collar cross drew 44.1M views on its official X post.

- Owner: Nike / The Football Association
- Kind: Product
- Sector: Sports
- Seed date: 2024-03-21
- Milestone date: Week of Mar 22, 2024
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 47 (Notable), v1.3
- Mechanics: Controversy, Platform jump, Press loop, Political adoption

## Summary

Nike revealed the cross before the March 21 retail release. Public criticism and a petition drew political responses. Nike and the FA kept the design. CNN reported a men’s-shirt stockout; JD later reported stronger away-shirt sales.

## Timeline

- 2024-03-18 — Nike Football (X) — Nike revealed the collar cross in a post that called it a playful update to unite and inspire.
- 2024-03-21 — The Football Association (Retail) — The men’s shirt went on sale across adult and children’s sizes after the online reveal.
- 2024-03-21 — BBC News (Press) — BBC News reported Starmer’s call for Nike to reconsider and change the cross back.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/nike-england-kit-cross

Cite as: How It Spread (2026). “Nike England kit St George’s cross.” Case HIS-01717. Spread Score v1.3: 47/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01717