# Nike: LA Loves A Sequel

> Nike’s 30-second Dodgers victory ad paired movie credits with the Kendrick-Drake rivalry.

- Owner: Nike
- Kind: Campaign
- Sector: Sports
- Seed date: 2025-11-02
- Peak date: Week of Nov 8, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 36 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Pairing, Identity badge, Platform jump, Press loop

## Summary

Nike aired a Dodgers victory ad after Game 7, switching movie credits to Kendrick Lamar. Press read it as a Drake jab. Independent reposts, fan edits and podcast analysis followed; an agency award entry claimed 41M Instagram views.

## Timeline

- 2025-11-02 — Nike / Wieden+Kennedy (TV) — Nike aired its credits-style Dodgers victory ad in the first commercial break after Game 7.
- 2025-11-02 — @nicekicks (X) — Nice Kicks reposted Nike’s ad at 04:27 UTC with a caption naming Kendrick Lamar’s Squabble Up.
- 2025-11-02 — u/Goosedukee / u/Taurus24Silver / r/Fauxmoi (Reddit) — Reddit users shared the ad in baseball, Kendrick Lamar and pop-culture communities.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nike-la-loves-a-sequel

Cite as: How It Spread (2026). “Nike: LA Loves A Sequel.” Case HIS-00388. Spread Score v1.2: 36/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00388