# Nike: The Conductor

> Nike’s retirement ad for Kobe Bryant drew 641,359 shares in Unruly’s vendor tally.

- Owner: Nike Basketball; Wieden+Kennedy Portland (agency)
- Kind: Campaign
- Sector: Sports
- Seed date: 2016-04-13
- Peak date: Week of Apr 17, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Transgression, Newsjacking, Pairing, Platform jump, Press loop

## Summary

Nike released The Conductor before Kobe Bryant’s final game, then placed it on TV and in the arena. Sports and music outlets shared it. Unruly’s vendor tally later put it twelfth among the year’s most-shared ads, with 641,359 shares.

## Timeline

- 2016-04-07 — Nike / Wieden+Kennedy Shanghai (Open web) — Nike launched a separate love-and-hate farewell film in China before The Conductor.
- 2016-04-13 — Nike Basketball (YouTube) — Nike released The Conductor online before Bryant’s final game.
- 2016-04-13 — CBS Sports (Press) — CBS Sports covered the ad before Bryant’s final game.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nike-the-conductor

Cite as: How It Spread (2026). “Nike: The Conductor.” Case HIS-00315. Spread Score v1.2: 45/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00315