# Nike You Can't Stop Us

> An August report put Nike’s split-screen film above 42 million YouTube views.

- Owner: Nike; Wieden+Kennedy Portland (agency); Oscar Hudson / Pulse Films (direction)
- Kind: Campaign
- Sector: Sports
- Seed date: 2020-07-30
- Observed peak date: Week of Aug 2, 2020
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
- Spread Score: 50 (Notable, provisional), v1.3
- Mechanics: Platform jump, Press loop, Controversy, Newsjacking, Pairing

## Summary

Nike released the film alongside the NBA’s return. Viewers shared its split-screen editing, press reported the online reaction, and Cinecom recreated the technique. Criticism challenged Nike’s equality message; the film later won Cannes and Emmy awards.

## Timeline

- 2020-07-30 — Nike / Wieden+Kennedy Portland (YouTube) — Nike released the Megan Rapinoe-narrated split-screen film as the NBA returned.
- 2020-07-30 — Adweek / Muse by Clios (Press) — Adweek covered the launch; Muse detailed the matching of sports footage across the split screen.
- 2020-07-30 — Highsnobiety (Instagram) — Highsnobiety posted the film on Instagram with an explanation of the split-screen technique.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/nike-you-cant-stop-us

Cite as: How It Spread (2026). “Nike You Can't Stop Us.” Case HIS-01685. Spread Score v1.3: 50/100. Updated 2026-10-25. https://howitspread.com/id/HIS-01685