# Nina Pool and Shelby Ann Bell’s Thayers Milky Mist Hack

> A TikTok toner hack became Thayers’ $14.99 Hydrating Milky Mist.

- Owner: Nina Pool (seed creator); Thayers (commercial product)
- Kind: Trend & aesthetic
- Sector: Beauty & personal care
- Seed date: 2025-06-05
- Peak proxy date: 2026-05-11
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 27 (Niche, provisional), v1.2
- Mechanics: Response chain, Maker origin, Platform jump, Press loop, Dupe economy

## Summary

Pool proposed spraying Thayers toner over makeup. Bell stitched a test, and comments called for a mist. Thayers brought the pair into its lab, hired them as launch consultants and released a commercial spray.

## Timeline

- 2025-06-05 — Nina Pool (TikTok) — Pool asked Shelby Ann Bell to test Thayers Milky Toner as a spray after makeup.
- 2025-06-06 — Shelby Ann Bell (TikTok) — Bell stitched Pool’s video and asked Thayers to get them into its lab.
- Jan 2026 — Thayers / Nina Pool / Shelby Ann Bell (Open web) — The creators visited L’Oréal’s research lab and teased the Milky Mist Toner.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nina-pool-shelby-ann-bell-thayers-milky-mist-hack

Cite as: How It Spread (2026). “Nina Pool and Shelby Ann Bell’s Thayers Milky Mist Hack.” Case HIS-00801. Spread Score v1.2: 27/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00801