# Ninja SLUSHi

> Ninja's agency reported $1 million in launch sales for its frozen-drink maker.

- Owner: SharkNinja / Ninja
- Kind: Product
- Sector: Home & lifestyle
- Seed date: 2024-07-11
- Peak date: 2024-08-12
- Spread Score: 56 (Notable, provisional), v1.2
- Mechanics: Challenge, Scarcity drop, Sell-out loop, Press loop, Dupe economy

## Summary

Ninja launched SLUSHi with Tony Hawk and a planned recipe challenge. Repeated sell-outs brought restock coverage and independent video reviews. SharkNinja reported 1.3 billion global impressions by August 2025.

## Timeline

- 2024-07-11 — SharkNinja (Retail) — Ninja made SLUSHi available to US buyers on NinjaKitchen.com.
- 2024-07-11 — Tony Hawk (TikTok) — Tony Hawk promoted SLUSHi in a clip labelled #sponsoredbyninja.
- 2024-08-08 — Mark Barrocas (Retail) — Barrocas called SLUSHi Ninja's fastest-selling DTC launch-week product and said its inventory sold out.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ninja-slushi

Cite as: How It Spread (2026). “Ninja SLUSHi.” Case HIS-00626. Spread Score v1.2: 56/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00626