# JD Sports x The North Face Big Ben puffer

> Shtreetwear’s repost of JD’s CGI Big Ben puffer showed 25.7 million live X post views.

- Owner: JD Sports x The North Face
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-11-08
- Peak date: Week of Nov 13, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 33 (Niche, provisional), v1.2
- Mechanics: Creator relay, Response chain, Controversy, Platform jump, Press loop

## Summary

JD Sports posted the CGI Big Ben clip on Instagram. Reposts reached X, LinkedIn and TikTok, and fans remixed it. Shtreetwear’s repost showed 25.7 million live X post views at lookup. Snopes debunked the apparent physical installation.

## Timeline

- Oct 2023 — JD Sports x The North Face (Instagram) — JD Sports launched the Fall/Winter campaign that preceded its CGI landmark series.
- 2023-11-08 — @jdsports (Instagram) — JD Sports posted a CGI video of Big Ben wearing a yellow-and-black Nuptse jacket.
- 2023-11-09 — @Shtreetwear (X) — Shtreetwear reposted the video as The North Face Campaign (Big Ben, London).

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/north-face-big-ben-puffer

Cite as: How It Spread (2026). “JD Sports x The North Face Big Ben puffer.” Case HIS-00757. Spread Score v1.2: 33/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00757