# The North Face helicopter jacket delivery

> A helicopter jacket delivery reached 20.7 million views on an independent X post.

- Owner: The North Face
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-11-21
- Peak date: Week of Dec 4, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Controversy, Platform jump, Press loop, Pairing

## Summary

Jenn Jensen’s rain-jacket complaint preceded a scripted helicopter delivery by The North Face. The brand’s TikTok spread to LinkedIn, X and press. Praise for its response competed with questions about staging and waterproofing.

## Timeline

- 2023-11-17 — @fannypack310 (TikTok) — Jenn Jensen complained that her North Face rain jacket had left her soaked on a New Zealand hike.
- 2023-11-21 — @fannypack310 (TikTok) — Jensen posted her helicopter-trip update at 10:27 UTC, before the final brand video appeared.
- 2023-11-21 — @thenorthface (TikTok) — The North Face posted its helicopter delivery video at 14:42 UTC, replying to @Timbrodini.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/north-face-helicopter-jacket-delivery

Cite as: How It Spread (2026). “The North Face helicopter jacket delivery.” Case HIS-00758. Spread Score v1.2: 38/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00758