# Norwich City and Samaritans: Check In on Those Around You

> Norwich reported over 300 million views for its suicide-prevention film and reuploads.

- Owner: Norwich City FC, in consultation with Samaritans
- Kind: Campaign
- Sector: Sports
- Seed date: 2023-10-10
- Peak date: Week of Oct 11, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 46 (Notable, provisional), v1.2
- Mechanics: Response chain, Underdog, Platform jump, Press loop, Newsjacking

## Summary

Norwich released the film on World Mental Health Day. Celebrity reactions, Reddit discussion and news coverage followed. The club offered download copies for reuse and attributed over 7,500 social messages to Samaritans to the film in its release week.

## Timeline

- 2023-10-07 — Norwich City FC / Samaritans (Open web) — Norwich wore Samaritans-branded shirts against Coventry before releasing the film.
- 2023-10-10 — @NorwichCityFC (X) — Norwich posted its two-fan suicide-prevention film for World Mental Health Day.
- 2023-10-10 — Sky Sports (Press) — Sky Sports published the film at 15:01 UK time.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/norwich-city-check-in-on-those-around-you

Cite as: How It Spread (2026). “Norwich City and Samaritans: Check In on Those Around You.” Case HIS-00686. Spread Score v1.2: 46/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00686