# November Project

> Free Boston workouts spread through social media into 49 groups by spring 2019.

- Owner: November Project; Brogan Graham and Bojan Mandaric
- Kind: Trend & aesthetic
- Sector: Health & fitness
- Seed date: May 2012
- Peak date: 2014-11-05
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 34 (Niche, provisional), v1.2
- Mechanics: Identity badge, Maker origin, Platform jump, Real-world spectacle, Response chain

## Summary

Two friends opened their Boston workouts to strangers in spring 2012. Tweets, photos and local leaders carried the format to other cities. Brands supplied shoes, events and expansion support. November Project reported 49 groups by March 2019.

## Timeline

- Nov 2011 — Brogan Graham and Bojan Mandaric (Open web) — Graham and Mandaric began a private workout pact and tracked it in a Google document.
- May 2012 — Brogan Graham and Bojan Mandaric (Open web) — The founders opened their Boston workouts to the public through tweets, a blog and Facebook.
- 2012-11-02 — WBUR (Audio) — WBUR reported crowds of hundreds and described social media as a recruitment tool.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/november-project

Cite as: How It Spread (2026). “November Project.” Case HIS-00520. Spread Score v1.2: 34/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00520