# NYX x Barbie The Movie collection

> NYX’s $18 Barbie flip-phone mirror sold out amid TikTok demand.

- Owner: NYX Professional Makeup
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2023-06-23
- Peak date: Jul 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 46 (Notable, provisional), v1.2
- Mechanics: Scarcity drop, Platform jump, Press loop, Resale market, Sell-out loop

## Summary

NYX launched a Barbie makeup collection with a flip-phone mirror. Shoppers reported stockouts; resale coverage linked demand to TikTok. The campaign also used paid influencers, seeding kits and retail events.

## Timeline

- 2023-06-19 — IamBlueDevils (Reddit) — A Reddit user spotted the collection on NYX’s French website before an announcement.
- 2023-06-22 — NYX Professional Makeup; Allure (X) — NYX revealed the range on X as Allure published a review ahead of the online release.
- 2023-06-23 — NYX Professional Makeup (Open web) — NYX launched its Barbie The Movie collection online, including a flip-phone mirror.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nyx-barbie-the-movie-collection

Cite as: How It Spread (2026). “NYX x Barbie The Movie collection.” Case HIS-00886. Spread Score v1.2: 46/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00886