# NYX Fat Oil Lip Drip

> Fat Oil reached No. 1 among Amazon beauty and personal care new releases.

- Owner: NYX Professional Makeup
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2022-12-22
- Peak date: Week of Apr 12, 2026
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 24 (Niche, provisional), v1.2
- Mechanics: Pairing, Platform jump, Press loop, Visible in use, Sell-out loop

## Summary

Fat Oil reached Canadian shoppers before its reported US release. Creator swatches and reviews preceded stockout coverage and an Amazon new-release category lead. NYX later used celebrity advertising and extended the franchise into body care.

## Timeline

- 2022-12-22 — NYX Professional Makeup (Retail) — A shopper reported buying Fat Oil on Amazon Canada, establishing availability by this date.
- 2023-01-07 — u/sassychris (Reddit) — u/sassychris posted a Follow Back swatch and described having tried the lip oil.
- 2023-02-06 — NYX Professional Makeup (Retail) — NYX released Fat Oil through NYX Cosmetics and Ulta, according to BeautyVelle’s stated release date.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/nyx-fat-oil-lip-drip

Cite as: How It Spread (2026). “NYX Fat Oil Lip Drip.” Case HIS-00888. Spread Score v1.2: 24/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00888