# Off-White x Nike 'The Ten'

> StockX recorded a $3,000 Jordan 1 resale during The Ten's launch.

- Owner: Nike and Virgil Abloh / Off-White
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2017-09-09
- Milestone date: 2017-11-20
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 25 (Niche), v1.3
- Mechanics: Scarcity drop, Visible in use, Platform jump, Resale market

## Summary

Abloh gifted shoes to celebrities before Nike's public pre-release. Raffles, queues and resale trading accompanied the rollout. The November SNKRS release sold out amid app failures. Reviews, a book and complete-set auctions followed.

## Timeline

- 2017-08-21 — Nike and Virgil Abloh (Open web) — Nike announced ten reconstructed shoes split between the Revealing and Ghosting groups.
- 2017-09-09 — NikeLab (Retail) — The first five shoes entered Nike's New York pre-release through a draw and in-person collection.
- 2017-09-22 — StockX (Retail) — StockX reported an average Jordan 1 resale price of $2,043 in its September 6-20 sample.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/off-white-nike-the-ten

Cite as: How It Spread (2026). “Off-White x Nike 'The Ten'.” Case HIS-01447. Spread Score v1.3: 25/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01447