# OK Go's Here It Goes Again video

> The treadmill video reached 2.2 million YouTube views before its MTV performance.

- Owner: OK Go
- Kind: Music
- Sector: Entertainment
- Seed date: 2006-07-31
- Peak date: 2006-08-31
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Underdog, Platform jump, Press loop

## Summary

A homemade treadmill routine circulated on YouTube and Break.com, then moved to a live MTV performance. The song entered the UK singles chart. The video later received a Grammy and a viewer-voted YouTube award.

## Timeline

- 2006-07-31 — OK Go (YouTube) — OK Go posted the treadmill video to YouTube.
- 2006-08-05 — Los Angeles Times (Press) — The Los Angeles Times covered the viral clip.
- 2006-08-10 — Break.com viewers (Open web) — The clip reached 250,000 views on Break.com alongside its YouTube circulation.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ok-go-here-it-goes-again

Cite as: How It Spread (2026). “OK Go's Here It Goes Again video.” Case HIS-01014. Spread Score v1.2: 32/100. Updated 2026-10-15. https://howitspread.com/id/HIS-01014