# OK Go: The One Moment video

> A Morton Salt-sponsored OK Go video passed 9 million Facebook views by the next day.

- Owner: OK Go / Morton Salt
- Kind: Music
- Sector: Entertainment
- Seed date: 2016-11-23
- Peak date: 2016-11-24
- Spread Score: 55 (Notable), v1.2
- Mechanics: Real-world spectacle, Maker origin, Transgression, Platform jump, Press loop

## Summary

OK Go premiered a Morton Salt-sponsored video on Facebook, then drew YouTube views and Reddit discussion. It passed nine million Facebook views during the launch window, entered the UK video chart, and later became classroom material.

## Timeline

- 2016-11-23 — OK Go (Facebook) — OK Go premiered its Morton Salt-sponsored video on Facebook.
- 2016-11-23 — Damian Kulash (Open web) — Kulash published notes explaining the robotic cameras and changes in playback speed.
- 2016-11-23 — The Verge (Press) — The Verge covered the slow-motion video and its Morton Salt sponsorship.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ok-go-the-one-moment-video

Cite as: How It Spread (2026). “OK Go: The One Moment video.” Case HIS-00324. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00324