# OK Go: Upside Down & Inside Out video

> OK Go’s zero-gravity video drew 24.5 million Facebook views in its first day.

- Owner: OK Go; S7 Airlines (production sponsor)
- Kind: Music
- Sector: Entertainment
- Seed date: 2016-02-11
- Peak date: Week of Feb 17, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 59 (Notable), v1.2
- Mechanics: Real-world spectacle, Platform jump, Press loop, Maker origin, Mystery & lore

## Summary

OK Go premiered its S7-backed video on Facebook and Good Morning America, drawing 24.5 million first-day views. An early YouTube repost was removed, then official uploads followed. Park Pictures subsequently signed singer-director Damian Kulash.

## Timeline

- 2016-02-03 — OK Go / Nerdist (Open web) — OK Go released a teaser through Nerdist, which speculated about zero-gravity choreography.
- 2016-02-11 — OK Go (Facebook) — OK Go posted the music video to Facebook at 8 a.m. ET.
- 2016-02-11 — Good Morning America (TV) — Good Morning America premiered the video as part of its Facebook launch.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ok-go-upside-down-and-inside-out-video

Cite as: How It Spread (2026). “OK Go: Upside Down & Inside Out video.” Case HIS-00325. Spread Score v1.2: 59/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00325