# The Man Your Man Could Smell Like

> Old Spice extended its body-wash ad with 186 personalized video replies.

- Owner: Old Spice
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2010-02-04
- Peak date: Week of Jul 15, 2010
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 26 (Niche, provisional), v1.2
- Mechanics: Response chain, Platform jump, Press loop

## Summary

Old Spice released a body-wash commercial on YouTube and television. A later response campaign turned audience questions into personalized videos, drawing participation across social sites and coverage in national and advertising press.

## Timeline

- 2010-02-04 — Old Spice (YouTube) — Old Spice posted the Mustafa body-wash commercial on YouTube.
- 2010-02-08 — Old Spice (TV) — Old Spice began airing the commercial on American television.
- 2010-02-24 — People (Press) — People reported that the original upload approached 2.9 million views.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/old-spice-the-man-your-man-could-smell-like

Cite as: How It Spread (2026). “The Man Your Man Could Smell Like.” Case HIS-01015. Spread Score v1.2: 26/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01015