# OMHU: The Iconic Dupe

> OMHU sold 100 dupes of its own TEDDY sofa beside knockoffs on Temu, Etsy and dupe.com.

- Owner: OMHU
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: Sep 2026
- Peak date: 2026-09-05
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 27 (Niche, provisional), v1.2
- Mechanics: Dupe economy, Scarcity drop, Newsjacking

## Summary

In September 2026 OMHU released TEDY, a limited dupe of its own TEDDY sofa, on Temu, Etsy and dupe.com from September 5. Lookalike creators and billboards promoted it, and OMHU says all 100 sold out in 10 minutes. A New York lookalike contest followed later that month.

## Timeline

- Sep 2026 — OMHU (Open web) — OMHU launched The Iconic Dupe in-house, with a launch video by Chalamet lookalike contest winner Miles Mitchell.
- 2026-09-03 — 1883 Magazine (Press) — 1883 Magazine reported Miles Mitchell and Tunahan Aydin had been recruited as "dupefluencers".
- 2026-09-05 — Shoppers (Retail) — TEDY went on sale on Temu, Etsy and dupe.com; OMHU says all 100 sold out in 10 minutes. (100 sofas sold (OMHU))

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/omhu-the-iconic-dupe

Cite as: How It Spread (2026). “OMHU: The Iconic Dupe.” Case HIS-00832. Spread Score v1.2: 27/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00832