# Orange: WoMen's Football

> Orange’s agency claimed 2 billion impressions for its football gender-reveal film.

- Owner: Orange France
- Kind: Campaign
- Sector: Technology
- Seed date: 2023-06-29
- Peak date: Week of Jul 23, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 50 (Notable, provisional), v1.2
- Mechanics: Mystery & lore, Platform jump, Press loop, Controversy, Newsjacking

## Summary

Orange and Marcel disguised French women’s highlights as men’s, then revealed the edit. A paid influencer launch reached football feeds; public reposts and reactions reached Reddit, TikTok and TV. Its campaign entry later claimed 2 billion impressions.

## Timeline

- 2023-06-28 — Publicis / Marcel (Press) — Marcel announced June 29 distribution via football media, FFF platforms and YouTube, Twitter and Snapchat influencers.
- 2023-06-29 — Scipion (X) — Scipion posted the first half of the film before the planned reveal, according to Effie.
- 2023-06-29 — Scipion (X) — Scipion posted the full reveal and disclosed a paid partnership with Team Orange Football.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/orange-womens-football

Cite as: How It Spread (2026). “Orange: WoMen's Football.” Case HIS-00372. Spread Score v1.2: 50/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00372