# Orangetheory Fitness

> Orangetheory reported more than $1 billion in systemwide revenue for 2018.

- Owner: Orangetheory Fitness
- Kind: Activity
- Sector: Health & fitness
- Seed date: Mar 2010
- Peak date: 2017-05-05
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 57 (Notable), v1.2
- Mechanics: Identity badge, Shareable output, Collectible set, Maker origin, Platform jump

## Summary

Orangetheory opened in Florida and expanded through franchises, referrals and paid acquisition. Members shared workout results and built online groups. It later merged with Self Esteem Brands.

## Timeline

- Mar 2010 — Orangetheory Fitness (Retail) — Orangetheory opened its first studio in Fort Lauderdale, Florida.
- 2015-11-02 — Orangetheory Fitness (Press) — Orangetheory signed Lolo Jones and Justin Tucker as endorsers and announced a national ad campaign.
- 2017-05-04 — Fortune (Press) — Fortune reported that Orangetheory led the ranking of women-owned or led companies.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/orangetheory-fitness

Cite as: How It Spread (2026). “Orangetheory Fitness.” Case HIS-00803. Spread Score v1.2: 57/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00803