# Oscars Best Picture mix-up

> The 2017 Oscars Best Picture correction spread as winner-card memes.

- Owner: Academy of Motion Picture Arts and Sciences; PwC (balloting)
- Kind: Moment
- Sector: Entertainment
- Seed date: 2017-02-27
- Peak proxy date: 2017-02-27
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 52 (Notable), v1.3
- Mechanics: Remixable template, Brand pile-on, Platform jump, Press loop, Controversy

## Summary

Viewers reacted on Twitter after La La Land was wrongly announced and Moonlight was confirmed. Users edited the winner card, brands joined in and press collected the posts. PwC apologized; the Academy later changed its backstage procedures.

## Timeline

- 2017-02-27 — Faye Dunaway, Warren Beatty and Jordan Horowitz (TV) — Dunaway announced La La Land; Horowitz corrected the winner to Moonlight during the acceptance speeches.
- 2017-02-27 — @NoahWilsonLive (X) — Noah Wilson quoted Kimmel blaming himself for the mix-up at 05:16:20 UTC.
- 2017-02-27 — TIME (Press) — TIME collected viewers' confusion and election jokes while users remixed the winner card.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/oscars-best-picture-mixup

Cite as: How It Spread (2026). “Oscars Best Picture mix-up.” Case HIS-01553. Spread Score v1.3: 52/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01553