# Our Place Always Pan

> The Always Pan drew a reported 30,000-person waitlist as Instagram promotion spread.

- Owner: Our Place (Lagom Kitchen Company)
- Kind: Product
- Sector: Home & lifestyle
- Seed date: 2019-09-04
- Milestone date: Week of Nov 28, 2020
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 26 (Niche, provisional), v1.3
- Mechanics: Scarcity drop, Visible in use, Maker origin, Dupe economy

## Summary

Our Place launched the Always Pan in 2019 with sponsored promotion and a PR sampling program. Instagram marketing accompanied reported sellouts and a 30,000-person waitlist in 2020. Reviews challenged its performance; later versions, stores and dupes extended its presence.

## Timeline

- 2019-09-04 — Our Place (Open web) — Our Place claimed September 4 as the Always Pan’s first-use date in a trademark record cited by WIPO.
- 2019-09-23 — Our Place / FabFitFun (Open web) — Our Place sponsored a FabFitFun shopping article that offered the Always Pan for $145.
- 2019-11-28 — Fortune (Press) — Fortune profiled the founders and described a pan designed for small kitchens and Instagram.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/our-place-always-pan

Cite as: How It Spread (2026). “Our Place Always Pan.” Case HIS-01738. Spread Score v1.3: 26/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01738