# Outer Banks

> A lockdown teen adventure became Pogue fashion and reached over 400M views, Netflix said.

- Owner: Netflix; Josh Pate, Jonas Pate and Shannon Burke (creators)
- Kind: Series
- Sector: Entertainment
- Seed date: 2020-04-15
- Observed peak date: Week of Feb 26, 2023
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 46 (Notable), v1.2
- Mechanics: Identity badge, Challenge, Sound or audio meme, Platform jump, Press loop

## Summary

Outer Banks launched during lockdown. Viewers copied its clothes and characters on TikTok as its cast gained Instagram followers. Netflix renewed it, promoted product collaborations and staged Poguelandia. Season 3 led its published weekly viewing-hours data.

## Timeline

- 2020-04-14 — The Hollywood Reporter (Press) — The Hollywood Reporter reviewed the series before its public release.
- 2020-04-15 — Netflix (Open web) — Netflix released the first season of Outer Banks.
- 2020-04-29 — @sethmetzinger (TikTok) — Seth Metzinger posted an Outer Banks character impersonation tagged #topper and #johnb.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/outer-banks

Cite as: How It Spread (2026). “Outer Banks.” Case HIS-01284. Spread Score v1.2: 46/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01284