# Pancake cereal

> Pancake cereal’s TikTok hashtag had over 1.7 billion views by February 2023.

- Owner: null
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2020-04-20
- Peak date: Week of May 5, 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 56 (Notable, provisional), v1.2
- Mechanics: Remixable template, Creator relay, Platform jump, Press loop, Newsjacking

## Summary

Sydney Melhoff posted miniature pancakes in April 2020. Other creators copied the recipe on TikTok and Instagram, and press covered the trend. Delivery menus followed; Belgian Boys used paid creator partnerships to sell a packaged version at Target in 2023.

## Timeline

- 2020-04-20 — @sydneymelhoff (TikTok) — Sydney Melhoff posted miniature pancakes in a bowl and called them pancake dip n dots.
- 2020-04-28 — @arianalee99 / @aaashleyk (TikTok) — Ariana Lee and aaashleyk had posted their own pancake-cereal tutorials.
- 2020-04-30 — @soflofooodie (Instagram) — Soflofooodie posted a pancake-cereal tutorial on Instagram.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/pancake-cereal

Cite as: How It Spread (2026). “Pancake cereal.” Case HIS-00329. Spread Score v1.2: 56/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00329