# Paramount+ Mountain of Entertainment

> Paramount+'s Super Bowl finale reached 7.9 million YouTube views in its extended cut.

- Owner: ViacomCBS / Paramount+
- Kind: Campaign
- Sector: Media & publishing
- Seed date: 2021-01-24
- Peak proxy date: 2021-02-07
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 28 (Niche), v1.3
- Mechanics: Mystery & lore, Response chain, Platform jump, Press loop, Newsjacking

## Summary

Paramount+ launched the expedition on CBS, then put the finale online before the Super Bowl. Fans reacted on X. The February 7 Super Bowl airing serves as a peak proxy; no all-platform attention maximum was measured.

## Timeline

- 2021-01-19 — ViacomCBS (Press) — ViacomCBS announced that CBS All Access would relaunch as Paramount+ on March 4.
- 2021-01-24 — Paramount+ / CBS (TV) — The mountain-climbing campaign began during the AFC Championship broadcast on CBS.
- 2021-01-31 — @paramountplus (X) — Paramount+ announced the expedition’s first case of puppet frostbite on its official X account.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/paramount-plus-mountain-of-entertainment

Cite as: How It Spread (2026). “Paramount+ Mountain of Entertainment.” Case HIS-01737. Spread Score v1.3: 28/100. Updated 2026-10-26. https://howitspread.com/id/HIS-01737