# Parke x Target

> A shopper's TikTok of the Parke x Target sellout drew 4.1 million plays.

- Owner: Target; Parke
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2026-04-25
- Peak date: 2026-04-25
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Scarcity drop, Sell-out loop, Creator relay

## Summary

Target's limited Parke collection went on sale on April 25, 2026, and Target said most of it sold out before 8 a.m. Shopper TikToks of crowds and sellouts spread, one reaching 4.1 million plays. Ad Age said the videos led confused users to ask what Parke was.

## Timeline

- 2026-04-21 — Target (Open web) — Target announced a limited-time collaboration with Parke.
- 2026-04-22 — Holidorm (Open web) — Holidorm's #ad post urged readers to set a reminder for April 25 and shop early.
- 2026-04-24 — NJ.com (Press) — NJ.com published a shopping preview of the drop, with pieces from $5.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/parke-target

Cite as: How It Spread (2026). “Parke x Target.” Case HIS-00962. Spread Score v1.2: 32/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00962