# Pasoori

> Coca-Cola said Pasoori passed one billion YouTube views after covers crossed borders.

- Owner: Coke Studio Pakistan / Coca-Cola; Ali Sethi and Shae Gill
- Kind: Music
- Sector: Entertainment
- Seed date: 2022-02-07
- Peak date: Week of Jul 3, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 56 (Notable), v1.2
- Mechanics: Sound or audio meme, Response chain, Maker origin, Platform jump, Press loop

## Summary

Coke Studio released a duet by Ali Sethi and Shae Gill. Covers and dances carried it to Instagram and TikTok; it topped Spotify’s global viral chart and appeared in Ms. Marvel. Coca-Cola later reported one billion YouTube views.

## Timeline

- 2022-02-07 — Coke Studio Pakistan (YouTube) — Coke Studio released Ali Sethi and Shae Gill’s Pasoori music video.
- 2022-02-07 — Twitter listeners (X) — Listeners posted clips and praise for Pasoori on Twitter on its release day.
- 2022-02-07 — LastWarrior24 / r/pakistan (Reddit) — LastWarrior24 shared the video on r/pakistan, where listeners discussed the duet.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/pasoori

Cite as: How It Spread (2026). “Pasoori.” Case HIS-00330. Spread Score v1.2: 56/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00330