# Pat McGrath Labs Gold 001

> McGrath reported a 1,000-unit sell-out after free gold makeovers in Paris.

- Owner: Pat McGrath Labs
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2015-09-30
- Peak date: Week of Sep 30, 2015
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 17 (Niche), v1.2
- Mechanics: Scarcity drop, Visible in use, Mystery & lore, Press loop, Sell-out loop

## Summary

McGrath applied Gold 001 to the Paris public and models; photos spread on Instagram. The kit sale followed a month later. She reported a rapid sell-out; Vogue offered more pots in a giveaway. British Vogue reported daily regrams of customer-inspired #Gold001 looks.

## Timeline

- Sep 2015 — Pat McGrath (Retail) — McGrath used gold lips at Prada’s spring show and teased a glitter mixture with “Coming soon” videos.
- 2015-09-30 — @patmcgrathreal (Instagram) — McGrath invited followers to free Gold 001 makeovers in the Tuileries from 4 to 6 p.m.
- 2015-09-30 — Pat McGrath (Retail) — McGrath and her team applied Gold 001 free to models, editors and the public in Paris.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/pat-mcgrath-gold-001

Cite as: How It Spread (2026). “Pat McGrath Labs Gold 001.” Case HIS-00331. Spread Score v1.2: 17/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00331