# Patrick Ta Major Skin Hydra-Luxe Foundation

> A $58 foundation launch paired Jools Lebron’s demure promotion with public wear tests.

- Owner: Patrick Ta Beauty
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2024-08-26
- Peak date: Week of Aug 26, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Visible in use, Controversy, Creator relay, Platform jump

## Summary

Patrick Ta promoted his liquid foundation with Jools Lebron before Sephora’s app release. Wear tests and price arguments followed. Later, Lebron alleged unpaid launch promotion; Remezcla inferred the brand’s identity from her podcast.

## Timeline

- 2024-08-14 — Jools Lebron (TikTok) — Lebron posted a foundation engraving promotion with Patrick Ta.
- 2024-08-14 — Patrick Ta (TikTok) — Ta posted a foundation promotion with Lebron using her demure catchphrase.
- 2024-08-23 — Vogue Business (Press) — Vogue Business reported over three million TikTok views for the foundation teaser campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/patrick-ta-major-skin-hydra-luxe-foundation

Cite as: How It Spread (2026). “Patrick Ta Major Skin Hydra-Luxe Foundation.” Case HIS-00889. Spread Score v1.2: 39/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00889