# PE with Joe

> Joe Wicks’s first lockdown workout led YouTube’s UK annual list with 7.2 million views.

- Owner: Joe Wicks / The Body Coach
- Kind: Series
- Sector: Health & fitness
- Seed date: 2020-03-23
- Peak date: Week of Mar 23, 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable), v1.2
- Mechanics: Daily ritual, Platform jump, Press loop, Newsjacking, Controversy

## Summary

Wicks streamed weekday family workouts after schools closed. Schools shared the links and families posted about taking part. The first video topped YouTube’s UK annual list, and the initial run donated advertising proceeds to NHS charities.

## Timeline

- 2020-03-19 — @thebodycoach (X) — Wicks announced weekday PE With Joe workouts and asked people to share them through school newsletters.
- 2020-03-23 — The Body Coach TV (YouTube) — Wicks streamed the first PE With Joe workout from his living room.
- 2020-03-23 — Polkemmet Primary School (Open web) — Mrs Harding linked the first workout for pupils and promoted the daily classes.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/pe-with-joe

Cite as: How It Spread (2026). “PE with Joe.” Case HIS-00629. Spread Score v1.2: 45/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00629