# PedidosYa: World Cup Delivery

> Entrants claimed 25 million reached by an alert tracking Argentina’s World Cup trophy.

- Owner: PedidosYa; GUT Buenos Aires (agency); Paisanos and Lanzallamas (digital production)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2022-12-19
- Peak date: 2022-12-19
- Spread Score: 37 (Niche, provisional), v1.2
- Mechanics: Shareable output, Transgression, Platform jump, Press loop, Newsjacking

## Summary

PedidosYa sent a fake delivery alert after Argentina won the World Cup. It opened a trophy-flight tracker; screenshots reached Twitter, Reddit and news sites. Entrants later claimed 25 million social reach. The campaign won the Cannes Mobile Grand Prix.

## Timeline

- 2021-06-02 — Argentine Football Association (Open web) — AFA announced PedidosYa as the official delivery partner of Argentina’s national teams.
- 2022-12-18 — Argentina national team (TV) — Argentina won the World Cup final against France, setting up the trophy’s journey home.
- 2022-12-19 — PedidosYa / GUT / Paisanos (Open web) — PedidosYa sent a delivery alert linking to a tracker of the flight bringing Argentina’s World Cup trophy home.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/pedidosya-world-cup-delivery

Cite as: How It Spread (2026). “PedidosYa: World Cup Delivery.” Case HIS-00335. Spread Score v1.2: 37/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00335