# Peloton Bike

> Peloton reportedly sold over 400,000 Bikes before pandemic demand created delivery delays.

- Owner: Peloton Interactive
- Kind: Product
- Sector: Health & fitness
- Seed date: Jan 2014
- Peak date: Feb 2021
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 35 (Niche, provisional), v1.2
- Mechanics: Shareable output, Identity badge, Visible in use, Platform jump, Sell-out loop

## Summary

Peloton delivered its Bike after a Kickstarter preorder campaign. Riders shared performance stats and formed instructor fan groups while paid ads expanded distribution. Pandemic demand created delivery delays; a later seat-post recall sent the parent company’s shares lower.

## Timeline

- 2013-06-24 — Peloton (Open web) — Peloton sought Kickstarter funding for an initial Bike production run.
- Jan 2014 — Peloton (Retail) — Peloton began fulfilling Bike orders placed after its Kickstarter campaign.
- 2014-08-28 — TIME (Press) — TIME covered riders taking streamed cycling classes at home.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/peloton-bike

Cite as: How It Spread (2026). “Peloton Bike.” Case HIS-00630. Spread Score v1.2: 35/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00630