# Penguins International: Protest March of the Penguins

> Rethink claimed Canadian donations rose 453% after a penguin protest livestream.

- Owner: Penguins International; Rethink (agency)
- Kind: Campaign
- Sector: Politics & civic
- Seed date: 2025-04-11
- Peak date: Week of Apr 20, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Real-world spectacle, Platform jump, Press loop

## Summary

Penguins International released a protest film, then streamed penguin migration with donation prompts. Users shared the creative on Reddit and national outlets covered it. Rethink later claimed increased Canadian donations and billion-scale earned impressions.

## Timeline

- 2025-04-11 — Penguins International / Rethink (YouTube) — Penguins International released the campaign film announcing its penguin protest livestream.
- 2025-04-12 — u/Penguins_Intl (Reddit) — The owner posted the campaign in r/penguin and answered questions about the livestream.
- 2025-04-14 — Euronews (Press) — Euronews embedded the campaign film and reported plans to stream the migration on April 16.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/penguins-international-protest-march-of-the-penguins

Cite as: How It Spread (2026). “Penguins International: Protest March of the Penguins.” Case HIS-00389. Spread Score v1.2: 47/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00389